SAN MATEO, Calif., — SolarCity® (Nasdaq: SCTY), the nation’s no. 1 solar service provider, today announced the appointment of Jonathan Beamer as Chief Marketing Officer. Beamer will report to Chief Revenue Officer Hayes Barnard and work to broaden awareness of SolarCity and its ability to give homeowners across America a cleaner, more affordable alternative to their utility bills.
Beamer joins SolarCity from Progressive Insurance, where he served as the Business Leader in Marketing Strategy and Innovation. He joined Progressive in 2011 to lead marketing brand strategy and execution across digital channels. At Progressive, he worked to extend the company’s renowned Superstore TV ad campaign known for its cheerful insurance clerk, Flo; created the foundation of the Box advertising campaign targeting price sensitive insurance consumers; and strengthened Progressive’s digital and social media presence, including by launching Progressive's first digital-only campaign, Baby Man, designed to help potential customers realize that they can shop around for their insurance rather than sticking with their parents’ plans of old.
“Many people don’t know that they have an option to shop around for their electricity because they’re used to paying monthly utility bills the way their parents always have—I expect Jonathan Beamer to change that,” said Barnard. “Jonathan is great at finding novel ways to reach consumers and he will focus on lowering SolarCity’s customer acquisition costs.”
Prior to his work at Progressive, Beamer served as senior vice president of strategy and analysis at Digitas, a global marketing agency with digital technology at its core. His work focused on identifying where firms should most effectively and efficiently spend their marketing dollars to deliver optimal return.
“Solar is still a young industry, yet it is already beginning to transform America’s energy infrastructure,” Beamer said. “The vast majority of Americans want to use more solar power, but few realize that SolarCity can make it so simple and affordable.”
Beamer holds bachelor's and master's degrees in mechanical engineering from Stanford University, where he focused on embedded microcontrollers in mechanical systems, and an MBA, with distinction, from Tuck School of Business at Dartmouth.
This release contains forward-looking statements including, but not limited to, statements regarding customer acquisition costs. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward looking statements. You should read the section entitled "Risk Factors" in SolarCity's quarterly report on Form 10-Q, which has been filed with the Securities and Exchange Commission and identifies certain of these and additional risks and uncertainties. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise.
SolarCity® (NASDAQ: SCTY) provides clean energy. The company has disrupted the century-old energy industry by providing renewable electricity directly to homeowners, businesses and government organizations for less than they spend on utility bills. SolarCity gives customers control of their energy costs to protect them from rising rates. The company makes solar energy easy by taking care of everything from design and permitting to monitoring and maintenance. Visit the company online at www.solarcity.com and follow the company on Twitter.