Management Team

Lyndon Rive
Founder, Chief Executive Officer

Lyndon Rive is the chief executive officer of SolarCity. He co-founded SolarCity in July 2006 with the goal of significantly reducing the cost of solar power and building a trusted national brand adopted by millions of homes. In its first full year of operation, SolarCity became the largest residential solar power provider in California, and by early 2008, SolarCity was a full-service solar power company—providing design, financing, installation,and monitoring services. Lyndon has grown SolarCity to serve more than 500 communities in three states in its first three years of existence. Prior to SolarCity, Lyndon founded Everdream, an industry leader in software and services for large-scale distributed computer management. Lyndon negotiated the company's partnership with Dell Computer, which acquired Everdream in 2007. A lifelong entrepreneur, Lyndon founded his first company at the age of 17 in South Africa, and in his spare time has been a member of the U.S. National Underwater Hockey Team.

Peter Rive
Founder, Chief Operations Officer

Peter Rive is SolarCity's co-founder and COO, overseeing all company operations nationwide. He has been the primary visionary driving the company's technology innovation and is responsible for many of SolarCity's next-generation software and hardware products that dramatically improve the scalability and efficiency of PV Systems. Peter has held several senior technology positions throughout his career focused on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of chief technology officer at Everdream, where he designed a software platform to centralize computer management. Everdream was acquired by Dell in 2007.

Elon Musk
Chairman

Elon Musk is also founder and CEO of SpaceX—a space launch vehicle company. Prior to SpaceX, he co-founded PayPal, the world's leading electronic payment system, and served as the company's chairman and CEO. PayPal went public in early 2002 and was sold to eBay later that year for $1.5 billion. Elon's first company was an Internet software company called Zip2. He co-founded Zip2 in 1995, serving initially as CEO and then as CTO. Zip2 was sold to Compaq in 1999 for over $300 million in an all cash transaction. He is CEO and chairman of Tesla Motors, a new all-electric American car company. In addition, he is a trustee of the X Prize Foundation and the Musk Foundation, both of which have a strong interest in promoting renewable and environmentally friendly energy technologies.

David Arfin
Vice President, Strategy

David Arfin is the creator of SolarCity's SolarLease, a first-of-its-kind solar financing option that can allow homeowners to pay less for solar power than they currently pay for electricity. Prior to SolarCity, David founded FirstEnergyFinance.com, was co-founder and CEO of GlooLabs, (acquired by Cisco Systems), co-Founded Flywheel Communications, and was founder and CEO of CLE Group (acquired by Practicing Law Institute). Prior to launching companies, David was a lobbyist for the Association of American Universities, a Coro Fellow in Public Affairs in Los Angeles and an Intern in the Israeli Knesset. He received an MBA from Stanford, an MA in Public Policy Analysis from the Claremont Graduate University, and a BA in Political Science from UCLA. David is an avid San Francisco Giants fan, and in his spare time, has ridden in three Livestrong cycling events with Lance Armstrong to support the fight against cancer.

Kevin Daugherty
Vice President, Operations

Kevin Daugherty oversees SolarCity's operations for all residential, commercial and government projects across all service areas. Kevin brings more than 25 years of management experience in design engineering, facilities and construction management as well as high-tech manufacturing and supply chain strategy to this role. Prior to SolarCity, he served as Senior Director of Global Account Management for Flextronics, a world leader in design, engineering and original equipment manufacturing services. Prior to Flextronics, he served as the Director for Americas, Program Management and Supply Chain Solutions for Solectron. Prior to Solectron, Kevin was a senior program manager for U.S. Enrichment Corporation, where he oversaw the design and construction for a multi-billion-dollar materials processing plant in conjunction with DOE. Kevin has also held senior project management positions at Lockheed Martin and managed the facilities department for a division of General Dynamics. He holds separate degrees in Architecture and Science from Kent State University.

Diana Helfrich
Vice President, Marketing

As SolarCity's vice president of marketing, Diana Helfrich is responsible for the company's marketing, branding, advertising, public relations, communications and community programs. Diana has spent the last twenty years driving growth for both public companies and early-stage technology companies that have achieved market success through Initial Public Offerings. She has held a variety of executive positions, including vice president of marketing for BigBand Networks—a leading provider of video networking solutions to service providers worldwide, and vice president of marketing for Copper Mountain Networks—a pioneer of DSL technology. Diana has also worked in marketing roles at Autodesk, Wells Fargo and the Council on Education in Management. Diana holds a bachelor's degree from the University of California at Berkeley and an MBA from St. Mary's College.

John Lefebvre
Vice President, Sales

John Lefebvre is responsible for SolarCity's sales, market development, and partner relationships. At Lam Research, Mattson Technology and General Electric, John grew product divisions into multi-million dollar organizations. John has a BS in Electrical Engineering from Clarkson University, a MS in Electrical Engineering from Syracuse University and a MBA from the University of British Columbia and ESADE. John is committed to the advancement of renewable energy technologies and has spent countless hours advising renewable technology startups, consulting for venture capital firms and volunteering with GRID alternatives, a non-profit solar provider to low income families.

Seth Weissman
Vice President, Legal and Human Resources & General Counsel

Seth Weissman is responsible for all aspects of SolarCity's legal affairs including transactional, governance, intellectual property, real estate and employment matters. Seth also heads SolarCity's human resources department. Seth brings 15 years of experience representing Silicon Valley companies of all sizes and types during their maturation. Prior to joining SolarCity Seth was Vice President, General Counsel and Chief Privacy officer at Coremetrics, the leading digital marketing company. Prior to joining Coremetrics, Seth was an attorney practicing in both the employment and corporate departments at Wilson Sonsini Goodrich and Rosati in Palo Alto, CA, the leading law firm representing technology companies at all stages of their growth, and the investment banks and venture capital firms that finance them. Prior to joining WSGR, Seth was an attorney with Stoneman, Chandler and Miller and Hutchins, Wheeler and Dittmar (acquired by Nixon Peabody) both in Boston, Massachusetts. Seth earned his undergraduate degree in political science at Pennsylvania State University and earned his law degree, with honors, at Boston University School of Law.

Ben Tarbell
Director, Products

Ben Tarbell is responsible for SolarCity's new product development and deployment. His goal is to bring innovative ideas and products to the solar energy industry that will help to make solar energy more reliable, cost effective and accessible. Prior to joining SolarCity, Ben was responsible for product development at Miasolé, a thin-film solar cell start-up in Silicon Valley. Ben has also led the sustainable product design offering at IDEO in Palo Alto, and worked at the clean tech venture capital firm Nth Power in San Francisco. Ben has a BS in mechanical engineering from Cornell University, an MS in mechanical engineering design from Stanford University, and an MBA from Stanford University. Ben's commitment to the clean energy field extends to his volunteer work with organizations like GRID Alternatives, that installs solar systems for low-income families.

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