Co-Founder, Chief Executive Officer
Lyndon Rive is the co-founder and CEO of SolarCity. In nine years, he has helped SolarCity become one of the most recognizable brands in clean energy. In the process, the company has grown to more than 13,000 employees. Lyndon has led fundraising efforts for the finance of more than $8 billion in solar projects from investors including Bank of America, Merrill Lynch, Google, PG&E Corporation and U.S. Bancorp. He also helped the company enter new markets including 400 schools and universities, more than 100 regional and national homebuilders, and Fortune 500 companies such as eBay, Intel, and Walmart, as well as the U.S. military.
Prior to SolarCity, Lyndon co-founded Everdream, an industry leader in software and services for large-scale, distributed computer management. Lyndon negotiated the company’s partnership with Dell Computer, which acquired Everdream in 2007. A lifelong entrepreneur, Lyndon founded his first company at the age of 17. In his spare time, he’s a member of the U.S. National Underwater Hockey Team.
Co-Founder, Chief Technology Officer
Peter Rive is SolarCity’s co-founder and CTO, overseeing technology strategy and implementation. Peter has helped grow SolarCity into the largest full-service solar provider in the nation, installing one in every three new residential solar systems in the U.S. In his role as CTO, Peter develops the strategy and direction of SolarCity’s next-generation software and hardware technologies including battery systems, solar mounting hardware and solar module technology. Peter also leads SolarCity’s utility collaboration efforts in economics, policy, technology and operations integration with the goal of creating a cleaner, more affordable and more resilient way to provide electricity to homes and businesses. Peter’s passion for solar stems from concerns about climate change and the belief that solar represents the most practical path to sustainable energy production.
Peter has held several senior technology positions throughout his career focused on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of CTO at Everdream where he designed a software platform to centralize computer management.
Elon Musk is the CEO of Space Exploration Technologies (SpaceX) and Tesla Motors, Inc. As chief designer at SpaceX, Elon oversees the development of rockets and spacecraft for missions to Earth orbit and ultimately to other planets. By pioneering the development of reusable rockets, SpaceX is pursuing the long-term goal of making humans a multi-planetary species. At Tesla, Elon serves as product architect, overseeing product development, engineering, and design for the all-electric vehicle range, which is manufactured in Fremont, California. Tesla’s mission is rooted in accelerating the transition to a sustainable energy economy, in which compelling electric transport will play a crucial role. Previously, Elon co-founded PayPal, the world's leading Internet payment system, and served as the company's Chairman and CEO.
Elon is also a trustee of the X Prize Foundation and the Musk Foundation, both of which have a strong interest in promoting renewable and environmentally friendly energy technologies.
President and CFO
Tanguy Serra is the President and CFO of SolarCity and oversees operations, finance, accounting, structured finance, asset management and investor relations. Before joining SolarCity, Tanguy was CEO at Vivint Solar—establishing the brand as a top residential solar provider within two years. Prior to that, he was a Vice President at TPG Capital, L.P., a private equity investment firm. During his seven-year tenure there, he oversaw financial planning and analysis and forecasting for a range of companies, participating in more than $7 billion in capital-raising transactions. Since joining SolarCity, Tanguy successfully led the acquisitions of Zep Solar and Silevo, merging their hardware product teams into SolarCity’s vertically integrated business model.
Tanguy holds a bachelor’s degree from ESCP in Paris.
Chief Revenue Officer
As CRO, Hayes Barnard focuses on the ways in which consumers, businesses and government organizations can switch to cleaner energy at a lower cost, through a range of integrated solutions. Prior to joining SolarCity, Hayes was the chairman and CEO of Paramount Equity, a consumer finance company specializing in mortgage, insurance and residential solar. By mid-year 2013, Paramount Equity had funded more than $12 billion in consumer financing and helped more than 55,000 families achieve greater savings. Hayes serves on the board of directors of Paramount G|R Holdings, LLC and also serves as President of the GivePower Foundation, SolarCity’s initiative to provide light through renewable energy to schools without access to electricity.
Hayes holds a bachelor’s degree in business management and marketing from the University of Missouri.
Chief Marketing Officer
Jonathan Beamer oversees all of SolarCity’s marketing initiatives and works to make Americans aware that they can pay less for solar electricity than they pay for utility power. Prior to joining SolarCity, Jonathan was business leader in marketing strategy and innovation at Progressive Insurance, where he directed the company’s messaging strategy and digital marketing. He had joined Progressive in 2011 and led marketing brand strategy and execution across digital channels. Prior to his work at Progressive, Jonathan served as Senior Vice President of Strategy and Analysis at Digitas, a global marketing agency with digital technology at its core, where his work focused on optimizing clients’ and businesses’ return on marketing investments.
Jonathan holds bachelor’s and master’s degrees in mechanical engineering from Stanford University and an MBA with distinction from Tuck School of Business at Dartmouth.
Executive Vice President, Customer Operations
Brendon Merkley is Executive Vice President, Customer Operations at SolarCity and oversees the processes that impact crucial touch points of the residential solar customer experience. From pre-sales analytics to customer fulfillment and servicing, Brendon directs teams that support company-wide initiatives with software product management and cross-functional project management. He also oversees the strategic planning, development and expansion into new areas nationwide. Prior to joining SolarCity, Brendon co-founded Vivint Solar where as COO he oversaw the design and engineering processes and directed development of software platforms. He has also consulted renewable energy and telecommunication startup companies to examine competitive opportunities.
Brendon holds a bachelor’s of science degree in political science from Brigham Young University and an MBA from Stanford Graduate School of Business.
Executive Vice President, Global Capital Markets
J. Radford Small is Executive Vice President, Global Capital Markets and is responsible for securing diversified investments in banking and institutional markets for SolarCity’s solar assets.
Radford is among the most experienced clean technology investment bankers in the U.S. He joined SolarCity from Goldman, Sachs & Co. where he was a Managing Director and Chief Operating Officer for the Clean Technology and Renewables group. Over the course of his 17 years in the Investment Banking Division at Goldman Sachs, Radford served clients in the energy sector that included regulated utilities, independent power producers and clean technology companies.
Radford holds a bachelor's degree in economics from University of California at Berkeley, a Juris Doctorate (JD) degree from Loyola Law School and Master of Laws (LLM) degree from New York University School of Law.
Executive Vice President, Policy & Markets
John Stanton oversees SolarCity’s work with international, federal, state and local government organizations on a wide range of policy issues. He has practiced energy and environmental law for 25 years. Prior to SolarCity, John was Executive Vice President and General Counsel for the Solar Energy Industries Association (SEIA), where he oversaw legal and government affairs for the industry's pre-eminent trade association. Prior to SEIA, John acted as Vice President for energy, climate and transportation programs at the PEW National Environmental Trust and as legislative counsel for the U.S. Environmental Protection Agency, where he advised Congress on the Clean Air Act. John has also served as a Deputy Attorney General for the state of New Jersey.
John earned his bachelor’s degree from Tulane University and his J.D. from Georgetown University Law School. He is a member of the New Jersey and District of Columbia Bar Associations.
Executive Vice President, General Counsel & Secretary
Seth Weissman leads SolarCity’s legal, compliance and risk management groups. Seth brings 22 years of experience representing companies of all sizes and types from their start-up phase through public listing. Prior to joining SolarCity, Seth was Vice President, General Counsel and Chief Privacy Officer at Coremetrics, a leading digital marketing company, which was acquired by IBM. Prior to joining Coremetrics, Seth was an attorney practicing in both the employment and corporate departments at Wilson Sonsini Goodrich and Rosati in Palo Alto, CA, the leading law firm representing technology companies at all stages of their growth. Prior to joining WSGR, Seth was an attorney with Stoneman, Chandler and Miller, as well as Hutchins, Wheeler and Dittmar (acquired by Nixon Peabody) both in Boston, Massachusetts.
Seth earned his bachelor's degree in political science at Pennsylvania State University and earned a law degree with honors at Boston University School of Law.
Senior Vice President, People Empowerment
Damien Scott is the Senior Vice President of People Empowerment at SolarCity. Before his role in People Empowerment, Damien joined SolarCity in 2006 as the company’s first engineer. He grew the system design and engineering team to more than 160 employees and helped to develop a thorough training program and groundbreaking automation systems from the ground up. Prior to joining SolarCity, Damien was the lead designer and patent holder on a number of product lines for the Geo. M. Martin Company, an industry leader in the development of equipment for the corrugated container industry. A natural competitor, Damien spent the decade from 1998 to 2008 competing at the highest levels in Ultimate Frisbee, making the US National Team in 2001 and winning a National Championship in 2008.
Damien holds a bachelor's of science degree in mechanical engineering from Rice University.
Executive Vice President, Strategy & Global Markets
Marco Krapels is SolarCity’s Executive Vice President of Strategy & Global Markets and oversees SolarCity’s ever-increasing global expansion. He has an extensive background in global banking and corporate development. Prior to joining SolarCity, Marco was a partner with private equity firm Pegasus Capital. He also served as Executive Vice President for 18 years with the multinational banking company Rabobank. While there, he led various divisions that included European debt capital markets business, capital markets, specialty finance areas and the renewable energy finance division in California.
Marco holds a bachelor of science degree in economics and is a co-founder of renewable energy foundations The Solutions Project and Empowered By Light.