Co-Founder, Chief Executive Officer
Lyndon Rive is the co-founder and CEO of SolarCity. In nine years, he has helped SolarCity become one of the most recognizable brands in clean energy. In the process, the company has grown to more than 13,000 employees. Lyndon has led fundraising efforts for the finance of more than $8 billion in solar projects from investors including Bank of America, Merrill Lynch, Google, PG&E Corporation and U.S. Bancorp. He also helped the company enter new markets including 400 schools and universities, more than 100 regional and national homebuilders, and Fortune 500 companies such as eBay, Intel, and Walmart, as well as the U.S. military.
Prior to SolarCity, Lyndon co-founded Everdream, an industry leader in software and services for large-scale, distributed computer management. Lyndon negotiated the company’s partnership with Dell Computer, which acquired Everdream in 2007. A lifelong entrepreneur, Lyndon founded his first company at the age of 17. In his spare time, he’s a member of the U.S. National Underwater Hockey Team.
Co-Founder, Chief Technology Officer
Peter Rive is SolarCity’s co-founder and CTO, overseeing technology strategy and implementation. Peter has helped grow SolarCity into the largest full-service solar provider in the nation, installing one in every three new residential solar systems in the U.S. In his role as CTO, Peter develops the strategy and direction of SolarCity’s next-generation software and hardware technologies including battery systems, solar mounting hardware and solar module technology. Peter also leads SolarCity’s utility collaboration efforts in economics, policy, technology and operations integration with the goal of creating a cleaner, more affordable and more resilient way to provide electricity to homes and businesses. Peter’s passion for solar stems from concerns about climate change and the belief that solar represents the most practical path to sustainable energy production.
Peter has held several senior technology positions throughout his career focused on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of CTO at Everdream where he designed a software platform to centralize computer management.
Elon Musk is the CEO of Space Exploration Technologies (SpaceX) and Tesla Motors, Inc. As chief designer at SpaceX, Elon oversees the development of rockets and spacecraft for missions to Earth orbit and ultimately to other planets. By pioneering the development of reusable rockets, SpaceX is pursuing the long-term goal of making humans a multi-planetary species. At Tesla, Elon serves as product architect, overseeing product development, engineering, and design for the all-electric vehicle range, which is manufactured in Fremont, California. Tesla’s mission is rooted in accelerating the transition to a sustainable energy economy, in which compelling electric transport will play a crucial role. Previously, Elon co-founded PayPal, the world's leading Internet payment system, and served as the company's Chairman and CEO.
Elon is also a trustee of the X Prize Foundation and the Musk Foundation, both of which have a strong interest in promoting renewable and environmentally friendly energy technologies.
President and CFO
Tanguy Serra is the President and CFO of SolarCity and oversees operations, finance, accounting, structured finance, asset management and investor relations. Before joining SolarCity, Tanguy was CEO at Vivint Solar—establishing the brand as a top residential solar provider within two years. Prior to that, he was a Vice President at TPG Capital, L.P., a private equity investment firm. During his seven-year tenure there, he oversaw financial planning and analysis and forecasting for a range of companies, participating in more than $7 billion in capital-raising transactions. Since joining SolarCity, Tanguy successfully led the acquisitions of Zep Solar and Silevo, merging their hardware product teams into SolarCity’s vertically integrated business model.
Tanguy holds a bachelor’s degree from ESCP in Paris.
President, Global Sales and Customer Experience
Toby Corey is President, Global Sales and Customer Experience at SolarCity, responsible for sales, marketing and customer service at the top solar provider in the U.S. Toby returns to SolarCity after having founded Tuul, a B2C focused SAAS platform designed to disrupt traditional phone customer service by simplifying interactions between customers and businesses. As head of the sales and marketing organization at SolarCity in 2012 and 2013, he dramatically increased SolarCity’s sales and reduced customer acquisition costs to a record low of 41 cents per watt.
Prior to his tenure at SolarCity, Toby co-founded USWeb/CKS, and, as president and COO, grew the company into the world’s largest Web development firm, with a quarter of the Fortune 100 among its customer base. Prior to USWeb, he served as vice president of Novell’s $1.2 billion NetWare systems business.
Toby teaches an entrepreneurship course at Stanford University, and has also served on the board of directors of WildlifeDirect.org, where he worked with Chairman Dr. Richard Leakey on efforts to preserve species diversity. He holds a Bachelor of Science degree in economics with a minor in computer science from Southern Connecticut State University.
Executive Vice President, Customer Operations
Brendon Merkley is Executive Vice President, Customer Operations at SolarCity and oversees the processes that impact crucial touch points of the residential solar customer experience. From pre-sales analytics to customer fulfillment and servicing, Brendon directs teams that support company-wide initiatives with software product management and cross-functional project management. He also oversees the strategic planning, development and expansion into new areas nationwide. Prior to joining SolarCity, Brendon co-founded Vivint Solar where as COO he oversaw the design and engineering processes and directed development of software platforms. He has also consulted renewable energy and telecommunication startup companies to examine competitive opportunities.
Brendon holds a bachelor’s of science degree in political science from Brigham Young University and an MBA from Stanford Graduate School of Business.
Executive Vice President, Global Capital Markets
J. Radford Small is Executive Vice President, Global Capital Markets and is responsible for securing diversified investments in banking and institutional markets for SolarCity’s solar assets.
Radford is among the most experienced clean technology investment bankers in the U.S. He joined SolarCity from Goldman, Sachs & Co. where he was a Managing Director and Chief Operating Officer for the Clean Technology and Renewables group. Over the course of his 17 years in the Investment Banking Division at Goldman Sachs, Radford served clients in the energy sector that included regulated utilities, independent power producers and clean technology companies.
Radford holds a bachelor's degree in economics from University of California at Berkeley, a Juris Doctorate (JD) degree from Loyola Law School and Master of Laws (LLM) degree from New York University School of Law.
Chief Policy Officer
Jon Wellinghoff is Chief Policy Officer at SolarCity and oversees regulatory and legislative affairs on federal and state policy for the company. Jon was the longest serving Chairman of the Federal Energy Regulatory Commission (FERC/2009-2013), where he was known for his international expertise and thought leadership in energy policy, electric markets and the interface of disruptive energy systems with traditional utility structures. During this time, Jon worked to formulate new policies and rules to improve electric market efficiency and integrate new disruptive energy resources into wholesale energy markets.
Prior to joining SolarCity, Jon served as partner at the law firm Stoel Rives, where he provided knowledge and experience in energy law and the development of clean energy technology, consulting on energy policy with leaders in the U.S., China, Australia and Europe. While at Stoel Rives, Jon represented clients in emerging energy technology fields including energy storage, demand response, big energy data analytics and distributed generation.
Jon holds a Bachelor of Science degree in mathematics from University of Nevada, a Master of Science degree in teaching mathematics from Howard University and a Juris Doctor degree from Antioch School of Law.
Executive Vice President, General Counsel & Secretary
Seth Weissman leads SolarCity’s legal, compliance and risk management groups. Seth brings 22 years of experience representing companies of all sizes and types from their start-up phase through public listing. Prior to joining SolarCity, Seth was Vice President, General Counsel and Chief Privacy Officer at Coremetrics, a leading digital marketing company, which was acquired by IBM. Prior to joining Coremetrics, Seth was an attorney practicing in both the employment and corporate departments at Wilson Sonsini Goodrich and Rosati in Palo Alto, CA, the leading law firm representing technology companies at all stages of their growth. Prior to joining WSGR, Seth was an attorney with Stoneman, Chandler and Miller, as well as Hutchins, Wheeler and Dittmar (acquired by Nixon Peabody) both in Boston, Massachusetts.
Seth earned his bachelor's degree in political science at Pennsylvania State University and earned a law degree with honors at Boston University School of Law.
Senior Vice President, People Empowerment
Damien Scott is the Senior Vice President of People Empowerment at SolarCity. Before his role in People Empowerment, Damien joined SolarCity in 2006 as the company’s first engineer. He grew the system design and engineering team to more than 160 employees and helped to develop a thorough training program and groundbreaking automation systems from the ground up. Prior to joining SolarCity, Damien was the lead designer and patent holder on a number of product lines for the Geo. M. Martin Company, an industry leader in the development of equipment for the corrugated container industry. A natural competitor, Damien spent the decade from 1998 to 2008 competing at the highest levels in Ultimate Frisbee, making the US National Team in 2001 and winning a National Championship in 2008.
Damien holds a bachelor's of science degree in mechanical engineering from Rice University.
Executive Vice President, Strategy & Global Markets
Marco Krapels is SolarCity’s Executive Vice President of Strategy & Global Markets and oversees SolarCity’s ever-increasing global expansion. He has an extensive background in global banking and corporate development. Prior to joining SolarCity, Marco was a partner with private equity firm Pegasus Capital. He also served as Executive Vice President for 18 years with the multinational banking company Rabobank. While there, he led various divisions that included European debt capital markets business, capital markets, specialty finance areas and the renewable energy finance division in California.
Marco holds a bachelor of science degree in economics and is a co-founder of renewable energy foundations The Solutions Project and Empowered By Light.
Executive Vice President, Marketing
Ming B. Wu is Executive Vice President of Marketing at SolarCity, combining strategy, creativity, data, and technology to deliver a superior brand experience to consumers. Prior to joining SolarCity, he was President of Accuen, the data-driven agency that transformed the art and science of marketing for Omnicom, the world’s second largest marketing and communications holding company. His business grew five-fold and was regularly credited on earnings calls as their stock doubled over four years.
He has led award-winning work, serving 100+ brands including PepsiCo, Apple, Nissan/Infiniti, State Farm, Time Warner Cable, McDonalds, and GlaxoSmithKline, and uniquely brings to us years of experience in both brand and direct response marketing. Ming led the $1B Brand Advertising business at Yahoo and managed their monetization organization across $1.7B in display advertising in North America, Asia-Pacific, and Emerging Markets. He also pioneered the specialized use of consumer data and programmatic technology in cross-channel marketing to help drive verified leads for 2% of cars sold in the U.S.
Ming holds a Bachelor of Science degree in mechanical engineering from Massachusetts Institute of Technology and a Master of Business Administration degree from Stanford Graduate School of Business. He has received a U.S. Patent, and helped design the world's first blood testing device for doctors' clinics.